It’s like Christmas eve for me: right now, we’re finalizing the data from Forrester’s latest Canadian consumer survey. When that data’s all cleaned and ready, I’ll be writing a report on how Canadians use social media — including the Canadian version of our social technographics ladder. (And yes, that data will also be added to our social technographics consumer profile tool.)
But I don’t want my report to be just about data — I also want to call out some of the best examples of social media marketing in Canada, and show how savvy marketers have put social media to work for them. In the year I’ve been working in Canada, I’ve been lucky enough to see some great social marketing initiatives from marketers like RBC, Teligence, Sunshine Village, Servus Credit Union, and others. But I’ve already written about those — so I need some fresh examples for this new report!
If you’ve worked on, or know of, some great examples of social marketing in Canada, I’d love to hear from you. Drop me an e-mail: nelliott at forrester dot com. Or leave a note in the comments below.