On July 31, 2008 JupiterResearch was acquired by Forrester Research. It’s a little sad to think that Jupiter as we’ve known it will no longer exist. I’ve worked for Jupiter for nearly six years, longer than I’ve ever worked anywhere, and I owe a debt of gratitude to all my Jupiter colleagues and managers (especially Mark Mulligan, David Card, and Zia Daniell Wigder) for teaching me so much about how to be an effective analyst and offer my clients real insight and value. But at the same time I couldn’t be happier about having the opportunity to work with Forrester’s incredibly talented research team, and I plan to stay at Forrester for as long as they’ll have me.
Of course, there are lots of changes happening as Jupiter employees are integrated into Forrester: over the past month many of us have learned who our new managers will be, we’re all starting to write research using the Forrester style guide and templates, and for some of us — including me — there’ll be an opportunity to head in new directions (but more on that some other time).
One difference our clients and friends might notice is a change in how we blog. While Jupiter has always had an individual blogging policy, with each analyst writing his own blog, Forrester uses a group blogging policy. For instance, all the Forrester analysts who serve interactive marketing professionals contribute to a single Forrester Interactive Marketing blog. I’m excited to have a chance to contribute to the Forrester group blogs, and will do so whenever I can. And I plan to keep actively posting ideas and links on twitter as well.
But I also wanted to maintain a space that’s just for me, and that gives me a chance to share thoughts that are more than 140 characters long. And that’s why I’m starting this personal blog. I plan to cross-post or link to the posts I make on Forrester’s group blogs, but you’ll also see other content that’s original and doesn’t appear anywhere else. With any luck you’ll find the posts here useful and engaging, as I hope my Jupiter blog posts over the past five years have been.
And because this is a personal blog, I’ll make it clear from the very start: The views expressed on this website are mine alone and do not necessarily reflect the views of my employer, Forrester Research.
The team and individual blogs can certainly coexist and thrive. Best of luck!
Thanks Pete – it’s a shame we never got to work together, but I’m enjoying reading all of your old reports now.