Nate Elliott, Market Researcher and Industry Analyst

Recently

July 2009
- Published Forrester report Video Contest Checklist: How to Choose the Right Premise, Prize, and Promotion for Your Contest, July 11
- Published Forrester report User-Generated Video Contests: Best Practices for Driving More Entries and Creating Viral Impact, July 7
June 2009
- Published Forrester report Why Marketers Should Ingore Rich Media Vendors' Engagement Metrics: Marketers Must Look Beyond Measurement's Shiny New Toy, June 26
May 2009
- Published Forrester report Online Directories and Internet Yellow Pages in Europe, May 29
- Published Forrester report The Joy of Text: Using the Golden Rule of SMS Marketing, May 5
April 2009
- Spoke on 'The Future of Influence' at the Forrester Marketing Forum, Orlando, April 23
- Behavioral Bandwagon research featured in paidContent, NMA, and ClickZ
March 2009
- Published Forrester report Return to the Behavioral Bandwagon: Online Ad Targeting In Europe Is Finally Rolling — And Just In Time, March 31
- Quoted in Adweek article on pricing and measuring social media, March 23
- Spoke on 'The Future of Influence' at Third Tuesday, Vancouver, March 16
February 2009
- Published Forrester report Benchmarks and Best Practices for European Online Video Advertising, February 27
- Spoke on 'The Future of Influence' at Northern Voice, Vancouver, February 21
- Video SEO research featured in BusinessWeek and MediaPost's Search Insider
- Published Forrester report European Online Advertising through 2013: Search Will Fare Best In A Recession As Channel Shift Accelerates, February 4
January 2009
- Moved from Berlin to Vancouver, January 21
- Wrote commentary on digital media consolidation for Revolution magazine, January 16
December 2008
- Moved from JupiterResearch corporate blog to a personal blog, December 18
- Published JupiterResearch report Shopping Site Features in Europe: Improving Search Functionality, Product Imagery to Increase Sales, December 2
November 2008
- Published JupiterResearch report Social Selection: Choosing the Best Social Network for Your European Social Marketing Efforts, November 21
- Published JupiterResearch report Video and Image Optimization: Leveraging the Growth of Blended Search in the US, November 11
- Published JupiterResearch report SEO for Blended Search: Optimizing Nontext Assets to Improve Organic Rankings, November 7
- Spoke on 'The Future of Influence' at Forrester Consumer Marketing Forum, London, November 6
October 2008
- Spoke on 'The Future of Influence' at Web 2.0 Expo, Berlin, October 23 (presentation available on SlideShare)
- Won 3rd place, Forrester research awards, October 17
- Spoke on 'Attracting and Retaining Customers in a Challenging Economy' at A4U Expo, London, October 14
September 2008
- Published JupiterResearch report Search Marketing in the Nordics: Focusing on Post-Click Conversions to Overcome Rising Prices, September 26
- Published JupiterResearch report The Future of Influence: Understanding and Activating Influential Europeans, September 25
- Keynoted SMX Stockholm, September 23
- Published JupiterResearch report Online Classifieds in Europe: Consumers Moving Online More Quickly than Advertisers, September 11
August 2008
- Video Advertising in Europe research featured in Advertising Age
- Published JupiterResearch report Video Advertising in Europe: Increasing User Acceptance of In-Stream Ads, August 7
July 2008
- Published JupiterResearch report Mining for Fool's Gold: Social Marketing Budgets Grow Slowly as Marketers Focus on Free Opportunities, July 25
- Won JupiterResearch quarterly research award for Branded Social Networking Pages: Best Practices for Successfully Engaging Users, July 17
- Wrote NMA 'Analyst Speak' column Establishing Online's Fair Share of Ad Spend, July 17
- Branded Social Networking Pages research featured in Le Figaro and Internet World (Germany)
June 2008
- Published JupiterResearch report Online Advertising Channel Shift: Evaluating Consumer Behavior to Assess Online's 'Fair Share' of Ad Spending, June 19
- Keynoted Inbox/Outbox 2008 on how social media impacts e-mail marketing, London, June 17 and 18
- Branded Social Networking Pages research featured in Frankfurter Allgemeine Zeitung, Reuters TV, and NMA
May 2008
- Published JupiterResearch report The Fight for Relevance: Search Engines Must Leverage US Innovation to Compete with Google in Europe, May 28
- Presented at Next08 on best practices for social marketing, Hamburg, May 15 (to see video, click here and scroll down to 3:45pm)
- Keynoted Digital River's Global Network Client Summit on Marketing in a Social World, Athens, May 7
- Published JupiterResearch report Media Multitaskers: Leveraging Multitasking Behavior to Drive Direct Online Response, May 2
April 2008
- Published JupiterResearch report Branded Social Networking Pages: Best Practices for Successfully Engaging Users, April 24
- Featured interview in Internet World (Germany) article Messansätze für Engagement ["Measurement Principles for Engagement"], April 14
March 2008
- Published JupiterResearch report European Search Marketing Executive Survey: Leveraging Agencies to Improve Sophistication and Performance, March 14
- Wrote NMA 'Analyst Speak' column Mobile Marketing Held Back by Technology, March 13
February 2008
- Wrote Media Week 'Off the Fence' comment on "Will a Microsoft/Yahoo Merger Enhance UK Search?", February 12
- Presented on Local Search in the Nordics at FDIH Search Marketing Strategies, Copenhagen, February 8
- Presented on Measuring Engagement at I-com, Barcelona, February 6 and 7
- Spoke to BBC Radio about Microsoft's approach for Yahoo and Google's dominance in search, February 5
January 2008
- Finalist for JupiterResearch quarterly research award for Social Marketing in Europe: Creating and Measuring User Engagement, January 24
December 2007
- Published JupiterResearch report Mobile Marketing in Europe: Lack of Scale, Standards, and Systems Inhibit Near-Term Growth, December 26
- Quoted in New York Times article Little Love Among Matchmakers, December 24
- Quoted in Wired article Dating 2.0 Picks Up Speed, December 20
- Published JupiterResearch report European Online Advertising Forecast: Paid Search, Rich Creative Formats Drive Growth, December 19
- Quoted in BBC article Facebook Founder Apology Over Ads
- Hosted EIAA workshop on online video advertising, London, December 3
November 2007
- Published JupiterResearch report Affiliate Marketing in Europe: Marketers Turn to Low-Cost, Low-Risk Channel, November 30
- Spoke to BBC Radio's Chris Evans Show about Facebook Beacon
- Presented on Advertising 2.0 at Web 2.0 Expo, Berlin, November 6
- Presented on Multimedia Search and Search Marketing Business Models at Search Marketing Expo, Stockholm, November 1
October 2007
- Won JupiterResearch quarterly research award for European Online Video Advertising: Best Practices Guide, October 18
- Finalist for JupiterResearch quarterly research award for Online Classifieds in Europe: Leaders Emerge as Use, Spending Grows, October 18
- Published JupiterResearch report Social Marketing in Europe: Creating and Measuring User Engagement, October 11
- Published JupiterResearch report Local Search in Europe: Engines Search for Momentum Among Consumers and Marketers, October 5
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