Bio

Nate Elliott is a market researcher and industry analyst. He currently serves as a Principal Analyst for Forrester based in Vancouver. Nate writes research targeted to Interactive Marketing professionals in North America and Europe, and his personal research agenda is primarily focused on social marketing, search marketing, and online video advertising.

Nate is regularly called upon by his clients and the media to provide analysis and insight into digital marketing and media, offering them examples of real-world best practices and giving them actionable advice on how to get the most from their online advertising. He is a widely-read columnist, a frequent speaker at industry events around the world, and writes a popular blog on digital marketing.

Nate brings more than a decade of experience in online marketing and media to his work, including roles with DoubleClick, Adobe, and the IAB. He is a native of Syracuse, NY, and a graduate of Cornell University. He lives in Vancouver, British Columbia.

Full bio >

Currently

• Principal Analyst
  At Forrester, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.
• Blogger
  Nate's blog on digital marketing was named in 2007 as one of the top 20 analyst blogs. He is also active on twitter, and in 2008 was named a top 25 analyst twitterer.

Upcoming

• Research: User-Generated Video Contests (scheduled publication: June 2009)
• Research: Online Directories and Internet Yellow Pages (scheduled publication: June 2009)
• Research: Ear to the Groundswell: Measuring Social Marketing (scheduled publication: July 2009)

Recently

• May 2009
  • Published Forrester report The Joy of Text: Using the Golden Rule of SMS Marketing, May 5
• April 2009
  • Spoke on 'The Future of Influence' at the Forrester Marketing Forum, Orlando, April 23
  • Behavioral Bandwagon research featured in paidContent, NMA, and ClickZ
• March 2009
  • Published Forrester report Return to the Behavioral Bandwagon: Online Ad Targeting In Europe Is Finally Rolling — And Just In Time, March 31
  • Quoted in Adweek article on pricing and measuring social media, March 23
  • Spoke on 'The Future of Influence' at Third Tuesday, Vancouver, March 16
• February 2009
  • Published Forrester report Benchmarks and Best Practices for European Online Video Advertising, February 27
  • Spoke on 'The Future of Influence' at Northern Voice, Vancouver, February 21
  • Video SEO research featured in BusinessWeek and MediaPost's Search Insider
  • Published Forrester report European Online Advertising through 2013: Search Will Fare Best In A Recession As Channel Shift Accelerates, February 4
• More >

Contact

• Business e-mail address: nelliott at forrester.com
• Personal e-mail address: nate at nate-elliott.com